Explore the Journey to Elegance in my photoshoot with
Santa Margherita and Torresella Wines
As a still-life photographer in Miami, renowned for capturing the essence of luxury and elegance, I recently embarked on an exciting project that aligned perfectly with my passion for wine photography. I had the privilege of being contracted by the prestigious agency Republica Havas for a unique photoshoot, highlighting the esteemed wine brands Santa Margherita and Torresella. This project was a remarkable opportunity to work for the first time with Republica Havas, focusing on creating both photographs and reels for social media content.
The photoshoot extended over four intense days, preceded by a day dedicated to pre-lighting, where three sets were meticulously prepared. Two of these sets were designed for action shots, capturing the dynamic pouring of wine into glasses. This required a full day of pre-lighting to ensure everything was ready, involving intricate adjustments like cutting the tips of the bottles to be held by gripping systems and conducting tests to calculate the pour trajectory from the bottle to the glass. After hours of rehearsal and testing, we successfully established a stable setup on Sunday.
That same Sunday, in collaboration with the art director, we also arranged tables and shelves with their respective props for each photograph, optimizing time and leaving everything organized to achieve our objectives for the numerous photos and videos awaiting us over the next four days. Once everything was set, including the lights and sets, we began our photoshoot on Monday. We organized the session by establishing two parallel sets, allowing the art and prop stylist team to prepare the next set while we photographed the current one, functioning seamlessly like a Swiss watch for four days.
The results were simply exceptional. Working in perfect harmony with my crew, the agency, and the client for four days turned into an experience filled with energy and good vibes. The atmosphere in the studio, despite the challenge of completing so many photographs and reels within the set timeframe, flowed extraordinarily well. The synergy among all participants turned the challenge into a well-coordinated dance, where each moment, adjustment, and shot was executed with utmost precision. This collaborative and creative environment truly made a difference, transforming the project into a memorable and enriching experience for everyone involved.
Through this journey, we captured the soul of Santa Margherita and Torresella wines, emphasizing their elegance, flavor, and heritage. This photoshoot was a testament to the power of visual storytelling in the world of wine, bringing to life the sensory experience that each bottle offers.
I am immensely proud of the work we accomplished and grateful for the opportunity to collaborate with such talented and dedicated professionals. This project reaffirmed the beauty of still life photography in capturing moments that tell a story, engage the senses, and celebrate the craftsmanship behind every pour.
This experience with Santa Margherita and Torresella wines, was a notable chapter in my career, showcasing the meticulous planning, creative vision, and technical precision that goes into professional wine photography. It was a vivid reminder that the essence of great wine transcends taste—it's about the story, the presentation, and the moment captured in time.
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