The Art of Capturing Freshness: Evervess by Marcel Boldú

Hi everyone!

We are excited to present the LATAM launch campaign for Evervess products by PepsiCo, an extraordinary collaboration carried out by the agency El Autobús in Miami and renowned photographer Marcel Boldú. Imagine stepping into a studio where every detail is meticulously cared for, where passion and professional excellence permeate every corner—this was the scene at Marcel Boldú’s studio when the Evervess project came to life.

The project, led by the agency El Autobús, worked to create a proposal for a series of images that capture the essence of Evervess. The magic of the images is manifested in the freshness and elegance of each capture, where Evervess bottles shine with crystalline purity, accompanied by carefully selected elements such as fresh fruits, aromatic herbs, props, and elegantly decorated glasses. The vibrant backgrounds and meticulously cared-for details create an atmosphere that evokes both the sophistication of a well-prepared cocktail and the warmth of a refreshing moment.

One of the most important aspects of the process is the dedication to detail. Marcel enjoys personally preparing the bottles and glasses, attending to every detail to ensure that each drop of condensation and every reflection convey an unparalleled sense of freshness. A distinctive feature of his work in bottle and product photography is his ability to paint with light, creating volumes, highlights, contrasts, and effects that frequently lead people to ask if the images were created with CGI.

The project was carried out remotely from Miami with the client in Mexico, demonstrating the team’s ability to adapt and overcome barriers. The studio was meticulously prepared so that the client could observe the session's progress live, almost as if they were present. Each final capture was sent by email for review and approval, creating a fluid and efficient dynamic. The key to success was the perfect synchronization among all team members: agency, food stylist, art directors, prop stylist and producer, all working in harmony to meet the client’s objectives.

The joint effort, where each team member contributed their experience and creativity, resulted in a series of images that not only highlight the freshness of Evervess but also present vibrant images that captivate and amaze.

I hope that when you see these photos, you can feel, even just a little, the passion and care I put into my work! It’s not about what I say about my photos, but how they make you feel.

So, whether you're here for the visual flavors or a bit of photographic inspiration, thank you for joining me on this exciting project!

Be Great, Be BOLD!The collaboration between El Autobús and Marcel Boldú, along with a dedicated team of professionals, has resulted in a visually vibrant and elegant campaign that exceeded the established objectives, achieving total client satisfaction.

We have attached some of the campaign images so you can appreciate the exceptional work done by Marcel Boldú.

That's a wrap!!!!

Be Great, Be BOLD!

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